Target values
Brand management must have lofty goals, the goal and communicated to all staff, so that all employees in the pursuit of this goal, be self - value realization.

The consensus view of value
Brand management should change the traditional issue orders left and right type" command decision", execute " consensus decision-making". Build consensus is the requirement of the times, because the majority of staff have sufficient knowledge and wisdom, is also involved in making sense of democracy, let them participate in decision-making is their respect and affirmation, can stimulate their loyalty and creativity.

Excellent value
The pursuit of excellence, climbing the peak, never complacent. This is about the outstanding work of faith is the ideal state, is a kind of spirit, a power and a work ethic.

One of the values
Brand managers and all staff must form a community of interests to pull together in times of trouble. This is a strong cultural symbol.

Effective values
Behavior is the result of the function, this is the basic rule of human behavior. The effectiveness of values is the efficiency values. It requires the staff 's work and interests together, pay and get together, grades and rewards linked, so that employees in the achievement need constantly to meet the circumstances of their own energy to maximize released.

Empirical value
By using the statistical method to measure the effectiveness, is a basic management skills. Brand managers must learn to think method, the basic idea of mathematics application in decision making. Because the brand management success or failure in management and other personnel are good at thinking.

Close view of value
Intimacy as a kind of giving or receiving capacity for love, is a kind of common, basic pursuit of human nature, it is helpful to improve the trust and loyalty degree. Brand managers should strive to create a harmonious and close cultural environment, so that each employee 's enthusiasm and creativity into full play.

Integrity value
Brand managers with integrity and quality, to win the trust and support of subordinates. Value of brand has the following functions.